Signal playbook

This isn't a hack. It's a 100-day input rulebook built around content, distribution, and repetition. You don't chase virality, you stack surface area.

The objective

Show up in front of the right people, over and over, with content that actually answers what they're searching for. Not once. Not "when you feel like it". Every week. For 100 days.

Default 100-day targets

  • · 150 SEO-focused blog posts
  • · 200 short-form videos (reels/shorts/tiktoks)
  • · 50 explainer/longer videos
  • · 300 Q&A answers on forums
  • · 50 directory or listing submissions
  • · Daily social posts across 3-6 platforms

These are starting points, not ceilings. You can tune them later, but if you've never gone this hard on distribution, treat this as the baseline experiment.

Content rules

  • · Write for search terms your audience actually uses.
  • · Answer real questions, not just “thought leadership”.
  • · Make every post point somewhere: product, waitlist, email, etc.
  • · Repurpose: turn one idea into text, video, and Q&A answers.

SignalBoard doesn't judge quality, only output with links. The quality still has to come from you.

How points are scored

Not all posts take the same effort, so they don't earn the same points. The system is intentionally simple and slightly biased toward deeper work.

Points per entry

  • · Blog post: 5 pts
  • · Short video (reel/short/tiktok): 4 pts
  • · Explainer / long-form video: 4 pts
  • · Directory / listing submission: 3 pts
  • · Q&A / forum answer: 2 pts
  • · Social post: 1 pt

What this means

High-effort pieces (blogs, deep videos) move the needle more, but consistent light touches (social posts, Q&A) still stack. Everything requires a real, public URL - no drafts, no "almost posted".

There's no secret multiplier. Your score is just the sum of what you actually shipped. If the points look low, it's a visibility problem, not an algorithm problem.

How to use SignalBoard

  1. Pick your offer: product, service, newsletter, whatever you're driving people to.
  2. Decide your channels: choose 3-6 platforms where your audience actually hangs out.
  3. Every time you publish something, log it in Log with the URL.
  4. Watch your points and streaks on the leaderboard. If the numbers look low, you know why growth is slow.

You don't have to "feel motivated" for this to work. You just have to show up, publish, and drop your links in.